Wednesday 22 April 2009

rythym & rhyme

My foucs for this project was to create a fictional representation of what my views are of the music industry. the genre i would be focusing on will be Uk Urban Music and my target audience would be 18 - 25 year old males that are interested in music and what goes on behind the scenes, so it would quite a nieche audience.

the magazine shall consist of interviews with:

  • MC's
  • Writers
  • Singers
  • Producers
  • Management
  • Dj's
All the characters will be fictional but the interviews will be authentic interviews that i have with people i know within the industry who wish to remain annonymous.

The name that i chose for the magazine was one mic. i looked at some established hiphop magazines and i played with some possible magazine covers before choosing the one i wanted to stick with.






The first step i made was to create the logo for the magazine.

i wanted something eye catching and readable so i decided to first create the logo/title and then play with the colours and let some potential buyers decide which suited the future contents of the magazine the best. these were their choices.


after carrying out a survey asking "which would look best on an urban exploitation music magazine". Out of 50 potential buyers in Westfield shopping center.my public gave me this response.

ordered in appearance form top to bottom.

1. 4 people liked
2. 7 people liked
3. 3 people liked
4. 13 people liked
5. 11 people liked
6. 12 people liked

to my surprise the top 3 were the bottom three the non colour versions. i asked a few people why they preferred one of these rather than the colour and my answers were:

" that's not hip hop.." - Susan for Hackney

"it looks bait gimmicky..." - boy on bike Tristan from Manchester

"urban music needs to go back to black..." - Shelia from Charleston

"the truth about any type of music is that it is either black or white good or bad that's why number for is, in my opinion the best logo for your magazine...." - Malcolm from Shepard's Bush

I particularly liked the last comment and decided that i would use that for my magazines tag.

I then asked myself, do i want to have a picture of a beautiful model on the front or do i want to have a picture of Britain's most controversial rapper on the front. like other magazines this would depend on the issue of the magazine in question, what is the main story of the magazine this issue. seeing as my magazine's main topic is to find out who what when and why things happen in music i decided to get several images and make them silhouettes to add a bit of mystery. and with mystery comes desirability.


I really like the way this turned out. kind of makes want to start a magazine.
I only want to make a few pages to this magazine because the look and feel im getting from it is that it should be a full 150 page magazine which i don't have time to do because of my other courses, work and other personal very important commitments. the next two pages are interviews. the first is with a friend of a friend who really did not wnat to do the interview unless i paid him the sum of £500, i obviously did not pay him instead i haggled and argued for about an hour and a half got an interview for £50 i think my haggaling skills are quite exceptional if you ask me.


because this is a blog and you can not actually see the text i shall save the juicy interview for the presentation/ assesment. i will not be printing the pages at a4 instead, i will be printing them on a glossy a3 paper.

the next interview is with a singer i met at a nightclub in central london, luckily she was a little intoxicated so she didnt ask for any payment. suprisingly her words wer alot clearer than i expected so i got an ok interview out of her, considering the questions i was asking her.

i must repeat the names and imagery are of other people i know, i did this to protect the identity of the real people i interviewed. so the three pictures i took myself and edited on photo shop and the interviews are from two completely different people to the photographs.

Finally, my magazine is supposed to be one of great controversy so i decided i needed something to let my readers know, who is still being true and who has lost their way. This time i chose to use real celebrity's in real life controversial story's. I call it "THE SOUL METER".

again you shall not be able to read the comments online but you will see them in big a3 glossy paper.

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